The POS display was positioned within the context of a promotional campaign entitled “Experience nature’s poetry” in dm drugstores. High-quality natural cosmetic products from Weleda and other manufacturers are positioned in the POS display. A tester bar, a type of counter display, supplements the overall concept and can be assembled randomly.
The customer requirements for the POS display were clear: striking, modular fittings and for long-term use. Therefore the design of the POS display is something special. The floor-standing display can fit on a half-pallet and consists of various shelves of different shapes and sizes. The natural cosmetics are displayed over 15 shelves. With a height of over 140 cm the POS display has an impressive impact over three sides which in turn increases product sales. An additional white cardboard sheathing visually conceals the pallet concealed enabling the entire POS to be fully displayed.
In addition to the POS display there is also a counter display or tester bar as it is referred to in this campaign. Products which are positioned in the counter display should generate a spine-tingling sensation in the customer. The tester bar can be positioned anywhere on the POS display or in the till area.
The POS display has been designed in natural colours, thus reflecting the product range and the campaign theme. A simple design with huge impact. Individual image elements from nature complete the overall image.