Sales displays for snacks
Sales display with a digital print image for Fresh Nuts
It is now possible to transform purchases in a retail outlet into an emotional purchase experience thanks to state-of-the-art printing technologies on an innovative sales display at the point-of-sale (POS).
THIMM has developed a sales display with a digital print image for the product launch of the “Meray” brand from the company Fresh Nuts which goes beyond pure merchandise presentation at the point-of-sale (POS). In addition to a high-quality, customised design of the sales display, using digital printing technology from ThimmColor® digital it is possible to integrate invisible data codes into selected areas of the digital image, for instance into the topper and the base. This app-based code can be linked with a huge range of different digital content.
This diversity ranges from a promotional video for the “Meray” brand through to product and use recommendations. This feature with the intelligent sales display creates a further possibility of interaction between brand and consumer and exploits the full communications potential of the sales display at the POS to the maximum.
Attracting the highest possible attention of consumers to the newly launched brand of “Meray” muesli varieties and generating enthusiasm is possible with the intelligent packaging display with the digital print image from THIMM.
Customer benefits for Fresh Nuts of the intelligent sales display with digital images
First-class print quality with digital printing for the sales display of the “Meray” brand
- High-quality printing with ThimmColor® digital makes the sales display with the sale promotional design a highlight at the POS
- Effective brand presentation with first-class print quality
- ThimmColor® digital guarantees profitability and full flexibility also for product launches and test runs
Innovative sales display with digital print images as an additional communications tool
- The sales display with a digital print image is functionally expanded through invisible data codes and becomes networked with the digital world
- Integration of app-based codes in the digital print images of the sales display creates an additional communication possibility between brand and consumers.
- The intelligent packaging display with the digital print images is a highlight at the POS and ensures an emotional purchasing experience in the retail outlet
- The purchase decision in the retail outlet is impacted positively with the additional digital content
- Possible links to online content are therefore numerous – everything is possible from promotional videos for the brand to cross-selling promotions
Promotion of impulse purchases through the placement of the sales display with a digital print image at the POS
- In addition to the shelf presentation, the new muesli range from “Meray” attracts attention with the secondary placement at the POS
- The placement of the sales display has been designed to specifically target impulse purchases by consumers in order to increase product sales
- The digitally-printed sales display supports sales promotion and improves brand presence
- Direct product visibility and removal for consumers is ensured with the sales display
- Additional tasting stands in selected supermarkets draws the highest possible attention of consumers to the new “Meray” muesli varieties
Ecological aspects of the sustainable display with its digital print image
- Sustainable sales display enables easy recycling thanks to the single-material solution made 100% from corrugated cardboard
- Selected raw materials from certified sources (FSC®/PEFC)