Shipping box with a second lease of life

The Unuo.cz e-shop has decided to retain its customers and  attract new ones  to its e-shop in a simple way - to do so, it uses boxes in which it sends its goods. They design their shipping boxes in a way that each shipment is a surprise to customers. What is more, the boxes in which they send their goods are given a second lease of life - they are used even after fulfilling their primary purpose.

A suitably chosen campaign, for example on social media, can increase the number of orders thanks to the shipping box.E-shop customers are happy to order goods in the event that they receive their shipment in an unsual packaging. They have already been convinced of this in the Unuo.cz e-shop in the past, when they sent their goods in a corrugated cardboard case.

Now the Unuo.cz e-shop uses creative boxes for its shipments, which is an improved version on the previously used creative shipping box.

This new shipping box has retained all the benefits of the previous version. Several box sizes have been retained to cover different order volumes or surprises when unpacking, and the second lease of life of the box thanks to the possibility of transforming it into a house that the customers' children can color and then play with.

The original version was conceived as a flap box. However, this proved to be less practical after a longer period of time and with the increase in shipments. Assembling the box and packing the goods took too long. Now a box with a self-locking bottom is used instead of a simple flap box. This simple design change speeds up preparing the box for filling. In addition, an adhesive tape is placed on the inside of the lid to further speed up the packaging process. The packer does not need any additional adhesive tapes to seal the package. Simply peel off the protective foil from the adhesive tape and close the lid. Consumers were also considered when developing the shipping box. Handling shipments is also made easier for them. A tear-off tape is integrated in the lid, with which the consumer intuitively opens the shipment.  And tools are not even needed here.

The owner of Unuo.cz, Petra Plemlov, adds: "The whole packaging process has accelerated significantly for us. We are not held up by any complicated assembly of the box, nor do we have to cover the boxes on the outside with adhesive tape. We do not even put the houses in foil, the box supports itself perfectly. And something that is no less important for us is that our customers are also praising the change."

Benefits of a shipping box

• Sophisticated construction, thanks to which a house can be made from a shipping box.
• The value added of the shipping box encourages purchases, which boosts e-shop sales.
• Assembling the shipping box and packing the goods is very fast.
• Thanks to the adhesive tape placed on the lid of the shipping box, no additional adhesive tapes are required.
• The entire packaging is made of corrugated cardboard, making everything 100% recyclable.