Shelf Ready Packaging display for Deli Reform

Smart solution: Low cost. High impact. For 60 years now, Deli Reform has been producing high-quality foods for sound daily nutrition. The brand, which is owned by Walter Rau Lebensmittelwerke GmbH in Hilter, Germany, exclusively uses meticulously selected raw materials and a sensible mixture of unsaturated fats and oils. The high quality of its product has earned it a highly loyal customer base. Walter Rau Lebensmittelwerke uses 100 % certified green electricity and orders its sustainable corrugated cardboard SRP displays from THIMM.

The objective underlying this joint display development was to enhance the brand’s shelf-ready packaging presentation with an easy-to-use display concept that would also generate a target-group oriented and high impact at the POS. The display consists of stacked standard trays which are printed in flexo-preprint. Images and solid colours are reproduced in high quality in the packaging print. The SRP display is an effective solution for an additional secondary placement in the retail outlet as it extends the product placement in the retail outlet, complementing the shelf-ready packaging.

The SRP display encourages impulse buying and is a central marketing element at the POS. The SRP display guarantees simple product removal from all sides while also facilitating quick restocking of the products. The shelf-ready packaging is stacked into a solid block, increasing the stability and sturdiness of the SRP display. The products in the SRP display are attractively presented and are very visible for the customer, which in turn  bestows an active sales promotion function on the SRP display.

One particular highlight are the “display corners” which can be customised and adjusted for promotional campaigns thanks to full-surface digital printing techniques. The “display corners” give a different look and feel to SRP displays in retail outlets and also promote campaigns and product information. The SRP display stands out thanks to its first-class digital printing quality and delivers a high-impact brand presentation at the POS. Beyond this, the SRP display achieves a high recall value and a uniform brand image, since the printed image on the stacked standard trays picks up on the product colours.

The combination of the different printing on the display and packaging concept is to be noted. Whether flexo, or the latest digital printing, by using the right printing process packaging and displays acquire a new colour brilliancy and act as an active brand ambassador in the retail outlet. The brand image acquires even greater added value when backed up with high-quality printing. Digital printing in particular offers the best pre-requisites for seasonal promotional campaigns. Here, flexibility and speed harmonise with individualisation and high colour quality.

Customer benefits of the shelf-ready packaging (SRP) displays for Deli Reform

SRP displays attract attention through their high-impact brand presentation

• Print images of the SRP displays in flexo-preprint create an effective brand image as solid colours and images are reproduced in very high quality
• Product colours reflect the design of the standard trays, increasing the recall value and ensuring a uniform brand image for the SRP display at the POS
• The Deli Reform brand is visible from all sides, since the stacked standard trays of the SRP display are printed on all exterior sides
• The digitally-printed “display corner” of the SRP display provides extra advertising and promotional design surfaces which can be customised
• Digital printing enables a flexible and customised adaptation of the print design of the “display corners” for promotional campaigns
• The combination of flexo-preprint and digital printing generates a high degree of added value for the effective brand image

Sales-promoting elements of the SRP display

• Shelf space is enhanced through an additional secondary placement of the SRP display at the POS, promoting on-top revenues through impulse purchases
• Secondary placements of the SRP display attract consumers’ attention and stimulate purchase impulses at the POS
• Digitally-printed “display corners” provide additional communication opportunities on which printing can be customised for promotional purposes and prize draws
• Efficient assembly of the SRP display through the simple stacking of the standard trays and quick fixing to the display corner on the Chep pallet
• Stacking corners increase the stability of the stack and the overall sturdiness of the SRP display while also preventing the standard trays from sliding into one another
• The SRP display offers optimum product visibility and an orderly, attractive product presentation
• Cut-out openings on the SRP display allow for unrestricted removal of the product from all sides
• The SRP display can be restocked quickly and easily
• The SRP display made from corrugated cardboard is easy to recycle