Smart solution: Low cost. High impact. For 60 years now, Deli Reform has been producing high-quality foods for sound daily nutrition. The brand, which is owned by Walter Rau Lebensmittelwerke GmbH in Hilter, Germany, exclusively uses meticulously selected raw materials and a sensible mixture of unsaturated fats and oils. The high quality of its product has earned it a highly loyal customer base. Walter Rau Lebensmittelwerke uses 100 % certified green electricity and orders its sustainable corrugated cardboard SRP displays from THIMM.
The objective underlying this joint display development was to enhance the brand’s shelf-ready packaging presentation with an easy-to-use display concept that would also generate a target-group oriented and high impact at the POS. The display consists of stacked standard trays which are printed in flexo-preprint. Images and solid colours are reproduced in high quality in the packaging print. The SRP display is an effective solution for an additional secondary placement in the retail outlet as it extends the product placement in the retail outlet, complementing the shelf-ready packaging.
The SRP display encourages impulse buying and is a central marketing element at the POS. The SRP display guarantees simple product removal from all sides while also facilitating quick restocking of the products. The shelf-ready packaging is stacked into a solid block, increasing the stability and sturdiness of the SRP display. The products in the SRP display are attractively presented and are very visible for the customer, which in turn bestows an active sales promotion function on the SRP display.
One particular highlight are the “display corners” which can be customised and adjusted for promotional campaigns thanks to full-surface digital printing techniques. The “display corners” give a different look and feel to SRP displays in retail outlets and also promote campaigns and product information. The SRP display stands out thanks to its first-class digital printing quality and delivers a high-impact brand presentation at the POS. Beyond this, the SRP display achieves a high recall value and a uniform brand image, since the printed image on the stacked standard trays picks up on the product colours.
The combination of the different printing on the display and packaging concept is to be noted. Whether flexo, or the latest digital printing, by using the right printing process packaging and displays acquire a new colour brilliancy and act as an active brand ambassador in the retail outlet. The brand image acquires even greater added value when backed up with high-quality printing. Digital printing in particular offers the best pre-requisites for seasonal promotional campaigns. Here, flexibility and speed harmonise with individualisation and high colour quality.
SRP displays attract attention through their high-impact brand presentation
Sales-promoting elements of the SRP display