POS display made from corrugated cardboard

The POS display made from corrugated cardboard creates an airstream through retail outlets. THIMM has designed a realistic, life-size POS speedster for the product launch of the new Go Go Cory Carson from VTech^® based on the Netflix series of the same name.

The POS display made from corrugated cardboard is an eye-catching and stable pallet display with a design that perfectly reflects its relationship to the TV series and the toy. In its Euro-pallet format and height of 160 cm, the little driving car Cory Carson is an immediate attention-grabber for young and old alike. The design and offset printing have played an important part in this. Offset printing enables high-quality colour intensity and brings the POS display made from corrugated cardboard to life. The idea behind design came from the in-house creative design department. The realistic depiction of the series hero Cory Carson was created with a great attention to detail and consideration for a versatile merchandise display.

The POS display made from corrugated cardboard also has space for larger play sets along with the individual toy cars. The individual packages are arranged over four levels. The play sets are displayed on the lower two levels and the individual toy cars on the small upper levels. There is another display area on the base that is also used.
A topper serves as a final height element to increase its visibility. 

The products can be removed from two sides.

Design Features

• The stair-like structure of the levels for an orderly and clear product display.
• A life-size depiction of the series hero increases recall value and creates an emotional connection between TV series and the retail outlet.
• The large format display creates space for displaying multiple playsets.
• The printed topper increases the visibility range and picks up on the TV series.

Customer Benefits

• Clear presentation of merchandise: The step-by-step arrangement of the individual levels ensures that the individual play sets can be easily sorted and clearly displayed.
• High recognition value: The consistent design and use of motifs in the toys, TV series and POS display further enhance recall value.
• Purchase incentive through additional secondary placements: In parallel to shelf placements, POS displays made from corrugated cardboard serve as mobile sales displays, which can be placed anywhere in the store.
• Everything from a single source: Consultancy, design, production and assembly of the complete POS display from THIMM.