Grass corrugated cardboard displays

There is an increasing focus on sustainable materials and their origins. This is also affecting packaging and displays. Corrugated cardboard is already established as a sustainable packaging solution which as both a single-use and multi-use solution can be used in many different ways. One innovative and sustainable packaging material which is increasing in focus is grass paper, or respectively, grass corrugated cardboard.
As a packaging and display expert, THIMM recognised this trend and has developed the first grass corrugated cardboard displays for a marketing campaign for FoodBuzz in Berlin.

Based on the Sales Amplifier modular display system, the grass corrugated cardboard displays come in three different designs.
For the presentation of the specific food products of the day a grass corrugated cardboard display with an unusually high base and one level is used. The front-facing topper, with its relevant design and purchase-stimulating communication, further supports the presentation of the brand. The 347 mm high tray creates space for many different product formats to be showcased in the grass corrugated cardboard display.

The second variant of the grass corrugated cardboard display has space on three levels to place many different products. In the two lower levels there is the option to install supports which act as dividing strips to differentiate the products visually or by product group and also ensure the necessary stability for higher product weights.
The topper with its high reach and impact is another inviting element in this grass corrugated cardboard display.

The third grass corrugated cardboard display has four levels for product placements and also a vertical communications surface that runs alongside the goods which can take the form of many different designs. Whether as a focus on general information, as space for the brand image or as an insight into the latest product marketing, the grass corrugated cardboard display enables effective customer targeting.

Design features of the grass corrugated cardboard displays

• A wide range of design options can target specific customer groups
• Customised designs for a high impact
• Tray heights available in three standard designs
• Different display wraps for differing merchandise presentations
• Additional supports for heavier products provide more stability

Benefits of grass corrugated cardboard displays

• QR code enables customer interaction opportunities
• Product and brand-related use of design elements
• The varying heights generate different reach effects
• Trays can present many different products through the different heights

Ecological Aspects

• Grass paper consists of grass pellets and waste paper
• The raw material grass is a quick renewable raw material and is available several times over the year
• Energy savings in production in comparison to traditional corrugated cardboard
• Suitable for direct contact with foodstuffs
• 100% sustainable

Possible application areas for grass corrugated cardboard displays

• Organic / fairtrade / UTZ food products
• Natural cosmetics
• Natural medicine and homeopathy
• Home & garden with packaging for lawn and plant seeds