Quick and easy to assemble, an optimum shipping unit and open design – these were the requirements specified by WALA Heilmittel GmbH for the floor-standing display for high-quality skin cleansing and skincare products. A subtle yet sophisticated design reinforces the high quality of the brand. The contrasting achromatic colours of black and white bestow on the floor-standing display for skincare both an inconspicuous and a particularly high-impact effect.
The result – a subtle, yet communicative floor-standing skincare display which can promote the different products on three levels. The bases of the individual levels have product-specific cut-outs which protect the products from slipping and hold them securely in place.
Furthermore, integrated supports enable further information materials to be given to the customer, in addition to the communications surfaces across the floor-standing display. The partial finish added to the brand name also enhances the exclusivity of the overall design.
The USP for the floor-standing skincare display is created early on in the manufacturing process and in logistics. Based on specified customer requirements, a floor-standing display consisting of only eight pieces was designed making assembly a very quick process. Thanks to the small shipping footprint the number of Euro pallets required fell from 840 to 135 which translates into high levels of efficiency and material savings when it comes to logistics.
These key factors of the USP not only impact customers but producers and the retail sector also benefit from a unique combination in just one display. For the customer this is reflected in a high-quality floor-standing skincare display.