To accompany the summer launch of the latest scents from the Chloé, Marc Jacobs and Balenciaga brands, THIMM worked closely with the client on a special new highlight. The floor-standing display looks like a sweets shop, with a countertop display resembling a small sales stand for extra advertising punch at the Point of Sale.
Fruity, summery perfume series are promoted under the motto "Köstliche Düfte" ('delicious aromas'). The floor display features an open shelf design to present the entire brand universe more effectively, including name plates to help customers orient which products are which. The shelves themselves offer marvellous stability and durabiity for the merchandise. The full cardboard shell and reinforced base with extra recesses solidify the overall concept and guard against any slippage of the valuable perfume bottles.
The open design of the floor display allows customers to remove the product from almost all sides. Yet it also offers decisive benefits for the retailer as well. It can be placed as desired within a perfume store, allowing flexible presentation of the promotion.
The campaign will also be supported through a special tasting campaign. Small macaron cookies will be offered to customers during the product launch phase. The very design of the floor display incorporates this give-away. Small folding boxes befitting the little sweets will also be integrated into the respective tiers.
Taken together, the concept for the floor display and the tasting campaign promise to break through the noise at the POS. As an added bonus, the experts at THIMM also developed a countertop display to be placed directly in the till area. It is a perfect combination of interest whetting, taste experience and impulse buying promotion, honed to enhance the customer focus.