Due to its simple design, the HelloFresh Box gives the customer a very positive experience when unpacking the box at home. After removing the straps the lid flaps open on all sides and reveal a clear view of the contents. The low height means that all the food can be seen at a glance and is all easily accessible to the consumer. The extensive printing adds huge value to the appearance and also includes valuable user tips for everyday use. From the customer perspective the packaging design provides for a separation of the different food products with environmentally-friendly paper bags which create a very tidy overall image.