Display cabinet in a class of its own

Tradition meets modernity. Inspired by the design of a nostalgic apothecary cabinet, the display cabinet impresses with its unusual shape and natural design. The innovative wood-look display cabinet has been developed as part of a new product marketing campaign for the Dr. Theo Krauss brand. To complement the issues of cleaning and washing, detergents, soaps and scented oils all have their own particular place.

The underlying concept of the display cabinet highlights the values of the Dr. Theo Krauss brand. Emphasised in particular is sustainability which is reflected both in the products and in the display cabinet itself. The use of 100 percent recyclable corrugated cardboard and the storage space incorporated into the display provide an additional environmental benefit. This saves floor space and the products can be placed directly at the POS and used as required. The “small” store can be accessed via a drawer system. Despite the minimalistic use of materials, the display still has a high load-bearing capacity.

Under the motto “Revisiting the tried-and-tested” the display cabinet with its unusual 8-cornered shape and the size of half a Euro-pallet offers a true retail experience. The product range is presented on three sides making it easy for customers to remove the products. A self-service compartment attached to the sides of the display cabinet holds flat-pack carry packs for the products which make it easy for the customer to transport the detergents. The modular design of the display means customers can then use the detergents individually, or in DIY mode the detergents can be used individually or mixed together.

Design features of the display cabinet

• Drawer system ensures additional storage surfaces within the display cabinet
• Additional carry packs for customers

Your Benefits

• It is delivered assembled to the retail outlet, so no assembly time and effort are required on-site
• Up to 100% recyclable