An awareness together with immediate action plans in a crisis situation requires a courageous and agile approach in order to prevent the spread of further infections. Government, authorities and private companies have all become proactive with new developments of innovative products in order to slow down infections and combat the spread of the pandemic together.
Hahnemühle FineArt is one of these companies. Hahnemühle has developed an innovative filter paper which can be punched directly to make a disposable mouth and nose covering. The disposable mouth and nose cover HaMuNa® Care www.hahnemuehle.com/de/hamuna-care.html is a perfectly aligned covering for the mouth and nose and is safe for use next to the skin. The mouth and nose coverings from Hahnemühle are versatile as they can be worn on public transport, in waiting rooms and in supermarkets. The main transmission route of COVID-19 is via fine droplets from the breath which are emitted during speaking, coughing and sneezing. These can be captured by the mouse-nose protection from Hahnemühle which therefore reduces the risk of infecting another person through coughing or speaking.
As tradition and responsibility are key values of Hahnemühle’s corporate philosophy, the company attaches great importance to resource-conserving paper production. The mouth and nose coverings from Hahnemühle are being displayed and marketed as a high-quality, digitally-printed all-in-one solution consisting of a dispenser and a sales display made from environmentally-friendly corrugated cardboard.
The disposable mouth and nose coverings are packaged securely for transportation in functional dispenser packaging made from corrugated cardboard and then displayed neatly on retail shelves. From a design perspective the dispenser packaging is a flip-pack box with an additional insert which functions as a hook used to neatly hang the mouth and nose coverings. There is a tear perforation on the front of the dispenser packaging which makes the merchandise display easy to open. For an efficient process the hooks in the dispenser packaging from Hahnemühle are unfolded, the disposable mouth and nose coverings are hung over the hook and then the insert including the disposable mouth and nose coverings are pushed into the flip-pack box and shipped.
To enhance the shelf marketing THIMM and Hahnemühle very quickly developed a high-impact sales display in which the dispenser packaging can be hung up neatly. This is how the disposable mouth and nose coverings are also displayed in the fixed dispensers in the sales display. A specific benefit of the sales display is that the dispenser packaging can be easily exchanged so that the sales displays can be filled and restocked at all times. The dispenser packaging and the sales display are printed in high-quality digital printing. Digital printing is essential for a quick market launch since as it is a contactless process, fast image changes and therefore shorter delivery times are possible. Flexibility is the greatest success-factor. In digital printing different designs can be printed flexibly and with customisation in offset quality. With this fantastic all-in-one solution Hahnemühle is offering retailers full flexibility to sell the disposable mouth and nose coverings in the dispensers, with or without the sales display.
Read more here about the collaboration between Hahnemühle and THIMM.