Digitally printed packaging for seasonal campaigns for HelloFresh

HelloFresh food boxes – with new, unique designs! The company regularly surprises its customers with new and high-impact print images on digitally-printed shipping packaging which places the focus on brand loyalty through personalised customer targeting associated with seasonal campaigns. The limited food box editions are seasonal in their designs, ideal for production using ThimmColor^® digital and thus provide exclusivity through their serialisation.

Customer benefits

ThimmColor^® digital – First-class print Quality

• Effective brand presentation with high-grade print images
• Strong brand loyalty thanks to the personalised customer targeting
• Water-based inks for indirect food contact
• Ideal for seasonal campaigns

Exclusivity thanks to serialisation

• Customised print images, personalisation and limited editions
• Ideal for implementation of seasonal campaigns, for more topicality and closer interlinking, e.g. with social media
• Total flexibility for product launches and test runs 
  
  

Environmental aspects / Sustainability

• Use of food-safe inks
• Simple to recycle as made 100% of corrugated board

Application areas

• Mail order
• Foodstuffs mail order
• Promotional goods