Counter display for cosmetics

Dr. Babor is a third-generation family business and develops high-quality cosmetics and skincare products. Many different cosmetic products – from active ingredients for different skin types, creams, cleansing oils and peels to UV-protection and perfumes – can be found in the different product ranges.

The counter display for cosmetics has a sleek yet sophisticated white and silver design making it the perfect secondary placement for winter. Three snowflakes and the brand logo create a unique 3D effect on the back wall of the counter display for cosmetics.
The base of the counter display is reinforced by multi-layered corrugated cardboard which provides stability for the six skin creams, ten hand creams and the testers.

There is a slightly raised area at the front in the direct line of sight for the customers which showcases the testers for the face and hand creams. The request “Try me” encourages customers to test the high-quality cosmetics and this creates additional purchase incentives.

The counter display for cosmetics is partially finished with hot-foil embossing. The matt dispersion varnish ensures the corresponding contrast and also protects the display from external influences.

Design features of the counter display for cosmetics

• To save space the back wall can be folded downwards for shipping
• Cut-outs for the products ensure they are secured in place and do not slip
• The raised area separates the different product groups
• Base consists of multi-layered corrugated cardboard

Your Benefits

• The creation and design can be adapted to seasons and products
• Eye-catching elements such as the snowflakes can also be customised
• The small raised area for the testers increases visibility and creates purchase incentives