A giftbox and an interactive game in one

Vafo is engaged in the production, distribution and development of food for dogs and cats. It is a family company with more than twenty years of tradition and experience in the field. To support the sale of their products, they decided to use a giftbox, which, after removing the products, serves as an interactive game for cats. 

The cat breeder does does not throw away the giftbox after it serves its initial purpose, but can leave it as a plaything for their four-legged lovers. Vafo thus successfully communicates with its customers through a giftbox for a long time after consumption of the products.

The giftbox consists of three parts - cover, insert for fixation of products and a printed sleeve.

The sleeve which holds the giftbox is digitally printed. Its strong printing together with the high quality of printing pulls the attention of buyers on the racks, which actively supports the sale of the product. For digital printing, printing loops are not required for the production of packaging, so the costs and time of their preparation and production are reduced, so it is easy and quick to prepare any other printing motifs, e.g. for seasonal goods or limited editions.

In the giftbox itself there are laser-cut motifs, which serve as holes, via which cats try to catch their prey. These motifs were made thanks to the laser cutout, which cuts the required shapes very accurately and precisely, including the finest details. Thanks to the laser cutout, it is possible to react quickly to any changes and adjust the gift boxes to the current campaign.

Advantages of the giftbox:

• The giftbox is made entirely of corrugated cardboard and is thus 100% recyclable.
• Secondary use of giftbox: after removing products it becomes a game for cats.
• Digital printing and high printing quality attract the attention of buyers.
• Digital printing allows quick and easy change of printing, e.g. for seasonal events.
• The laser cutout allows the production of a giftbox in a very short time without the need for investment in cutouts. Customers can update, personalize or customize their packaging very easily and at any time.

This giftbox takes into account the following aspects of sustainability:

• The entire packaging is made of corrugated cardboard, which is manufactured from renewable materials and is 100% recyclable.
• When the corrugated cardboard packaging is disposed in a waste paper container after its use, it becomes part of the cyclic economy and it turns into raw material for new production, rather than waste. This is a huge advantage of corrugated cardboard.
• Thanks to the digital laser technology, material and resources for engraving tools were spared in the production stage as no engraving tools are required or laser engraving.
• Thanks to the digital printing technology, the resources for the production of printing plates and water for their washing were spared, as no printing plates are required for digital printing.