Vafo is engaged in the production, distribution and development of food for dogs and cats. It is a family company with more than twenty years of tradition and experience in the field. To support the sale of their products, they decided to use a giftbox, which, after removing the products, serves as an interactive game for cats.
The cat breeder does does not throw away the giftbox after it serves its initial purpose, but can leave it as a plaything for their four-legged lovers. Vafo thus successfully communicates with its customers through a giftbox for a long time after consumption of the products.
The giftbox consists of three parts - cover, insert for fixation of products and a printed sleeve.
The sleeve which holds the giftbox is digitally printed. Its strong printing together with the high quality of printing pulls the attention of buyers on the racks, which actively supports the sale of the product. For digital printing, printing loops are not required for the production of packaging, so the costs and time of their preparation and production are reduced, so it is easy and quick to prepare any other printing motifs, e.g. for seasonal goods or limited editions.
In the giftbox itself there are laser-cut motifs, which serve as holes, via which cats try to catch their prey. These motifs were made thanks to the laser cutout, which cuts the required shapes very accurately and precisely, including the finest details. Thanks to the laser cutout, it is possible to react quickly to any changes and adjust the gift boxes to the current campaign.