Brand communication, product presentation and sales promotion. Displays are very versatile when used as eye-catching secondary placements at the POS. In particular when new products are launched onto the market, displays offer the best possible opportunities for eye-catching product placements at the POS and are used to increase awareness more quickly and increase sales.
German supermarkets are filling their shelves with more and more American sweets which are being enthusiastically accepted by consumers. Genuport Trade GmbH, which imports well-known food-brands from more than 20 different countries and manages the marketing and sales in Germany for these brands, is responsible for the market launches of such new products. To ensure that Reese’s branded products create high-impact in retail outlet placements, THIMM has developed a display concept for Genuport that is both flexible and adaptable, can also be used seasonally- and for different promotional campaigns.
The stable sweets-display is made from sustainable double-wall corrugated cardboard, providing the individual levels with a load capacity of up to 20 kg. One of the special design features of the display concept is its quick and easy assembly. The sweet-display is delivered flat-packed in quarter-pallet-dimensions and is set up in no time at all thanks to the adhesive.
Further design advantages of the sweets-display can be seen in its extensive flexibility. The trays on the individual levels can be combined as desired so that the entire Reese’s range can be presented in different combinations. The trays can also be locked both straight and diagonally into the individual levels so that both standing and flat sweets can be seen and removed as easily as possible. The look of the sweets-display can be changed depending on the types and quantities of the products within it -along with additional advertising space for high-impact customer targeting. To achieve this, printed panels can be placed between the products on the levels in the sweet-display.
The sweets-display can also be used as a campaign display which means that the entire display no longer needs to be replaced to reflect specific seasonal campaigns. Thanks to this flexible and adaptable display concept toppers can be replaced very quickly and easily. Therefore, the base of the sweets-display can continue to be used for short-term promotions and only the topper needs to be replaced. The sweets-display provides a large design- and advertising space for an attention-grabbing and targeted customer approach at the POS. The printable topper of the sweets-display has a large advertising space for exciting and unique designs, such as a football-promotion in early 2022
Not just sweet, but salty too? Whatever the type of sweets involved, -we’ll help you showcase your product to perfection. Please contact us directly!Julia Pflugbeil
“This display concept gives us the greatest possible flexibility to respond to different customer requirements and distribution conditions. Not only can we present the entire product portfolio in different ways, the display also gives us the opportunity to communicate individual campaigns. Many other departments in our company, including purchasing, logistics, master data and, last but not least sales, are also benefiting from these synergies and the reduction in complexity.”
“We collaborated extremely closely with Genuport to create this extraordinary display for the Reese’s brand. It was developed from a standard concept then enhanced with customised elements making it suitable for all product units from the range. This has given it total versatility which can be further adapted by different panels and toppers to reflect different promotional campaigns.”