The Promotional Gift Award awards creative achievements in the field of product development and campaign implementation. The packaging concept for fischerwerke GmbH & Co. KG won in the "Best Practice" category.
The objective of the project was the design of promotional packaging for dowels. The overall concept included both the packaging development with its technical constructions, packaging design and also packaging management for the procurement, production and co-packing by the respective suppliers.
As a first step in a brainstorming workshop, THIMM developed a concept for the planned promotional packaging coinciding with the Football World Cup. Here the theme of the “Brazilian Lifestyle” was to be combined with the high-quality products of fischerwerke. The final decision was for a cocktail set: as well as a Caipirinha glass as a container for the dowels, a cocktail plunger with the customer branding was also acquired. In the concept phase the THIMM packaging engineers developed several technical design proposals. The promotional packaging includes the cocktail plunger as a hand grip and has the additional benefit of being a fan rattle. Out of the three graphic designs presented the choice was made for a “Brazil-theme” including a caipirinha recipe.