THIMM has developed sustainable, digitally printed shipping packaging to ship food for the startup HelloFresh. The digitally printed shipping packaging is ideal for indirect food contact.
New recipes, fresh ingredients and inspiring ideas - the business concept of start-up HelloFresh adds variety to your everyday cooking.
The varied Food Boxes with their delicious, healthy dishes that customers can easily cook at home are conveniently ordered online and delivered directly to their doors. Together with HelloFresh THIMM has developed innovative digitally printed shipping packaging for seasonal grill and Christmas menus which not only transports the healthy food, but also conveys the company's brand identity.
The digitally printed packaging for the three seasonal grill menus was the first order on the digital web press TT1100S and then THIMM Group used digital printing to produce the two versions of the Christmas boxes as the successful follow-up order.
Here you can find more product details.
“Our packaging is not only a means of transportation but functions much more as a communications channel through which we target our customers directly. The Christmas-inspired design conveys a corresponding mood and when delivered creates the feeling of having been presented with a gift.”
Nils Herrmann, Vice President Operations at HelloFresh Germany