Boxes used by e-shops in the Czech Republic leave a lot to be desired in comparison to foreign ones. In the best case, the only function of the packaging is to protect goods during transport. The importance of your packages supporting your brand image and making a great first impression cannot be overstated. Demand more from your boxes! If you run an e-shop, your boxes are the first thing the consumer actually handles. That is why they should be given highest priority. A rare exception on the Czech market is the e-shop called SpokojenyPes.cz (Happy Dog), which takes full advantage of the marketing potential of its packaging when sending goods to its customers.
SpokojenyPes.cz is one of the largest e-shops for dog breeders in the Czech Republic. It specialises in the sale of quality food and sundries, mostly for dogs and cats. It was one of the first e-shops on the Czech market to take a customer-first approach. It offers customers merchandise in corrugated cardboard packaging that takes full advantage of the marketing potential of the packaging. SpokojenyPes.cz e-shop customers are so excited by the doghouse-shaped boxes that they take pictures of their pets in them and share them on social media and talk about the brand. The corrugated cardboard boxes helped to create a community of SpokojenyPes.cz e-shop fans. The e-shop needs to deliver its goods in boxes - and instead of generic packaging they use unique boxes that have become a way to support the brand and foster a strong emotional relationship between the e-shop and its customers.
The SpokojenyPes.cz e-shop box received awards in both the national 2016 Packaging competition and in the worldwide 2017 WorldStar for Packaging competition. The trophy was handed over and the success everyone helped to achieve was celebrated at the THIMM Packaging plant in Všetaty.
Tomáš Haškovec, Marketing Director for SpokojenyPes.cz:
At first glance, it is easy to see how a standard rectangular box with flaps can be transformed into a doghouse after it has been unpacked. Delivering shipments becomes an experience, thanks to the unique design from THIMM Packaging. The e-shop's customers like the boxes and their unique added value so much that they share their positive impressions on social media and a very active community of fans has sprung up on Facebook, which is helping to spread the positive image of SpokojenyPes.cz, all thanks to their box.
SpokojenyPes.cz e-shop boxes are manufactured with flexographic printing as standard. For limited editions, SpokojenyPes.cz also uses digital printing, which THIMM is also able to offer. One of the e-shop's promotions uses boxes with the customer's first names and a bouquet printed on them, which SpokojenyPes.cz uses to thank customers for their patronage. The e-shop unexpectedly - and pleasantly - surprised its customers with its packaging.
Given the success that the doghouse-shaped boxes had with customers, SpokojenyPes.cz decided to involve its customers even further in this project. SpokojenyPes.cz invited its customers to come up with a new design for the box's print motif. A limited edition of the doghouse was produced with the winning print designed by Lenka Chotěnovská, an enthusiastic e-shop customer.
The designer of the new print motif for the packaging was there, along with SpokojenyPes.cz e-shop management, when this limited series was produced at the THIMM Packaging plant in Všetaty, giving her the opportunity to hold the first one ever produced in her own hands.