First impressions count. In the case of window dressing, the first few seconds are usually decisive for determining whether a customer is enthusiastic and enters the shop or not. This is why window dressing is still an important factor for success and continues to increase in importance.
When optimally positioned, window decoration can provide the opportunity to awaken the purchasing impulse in customers. Only two factors are usually decisive: First, the information the customer can acquire through window dressing, and secondly, the decision to purchase that can arise from this, which is mostly made on an emotional and unconscious basis.
As eyecatcher, provider of information and inspiration, window dressing is an important communications channel. Supplemented by multi-sensoric elements like light or sound, standing displays, posters and deco cubes can trigger new purchasing impulses.
You invite customers to experience your window dressing visually and emotionally through emotionalisation and storytelling. The differentiation and distinguishing of your products and brand from those of other traders is becoming increasingly important and can be optimally realised through window dressing. The display window is and will continue to be relevant in future as a communications channel.
THIMM helps you to develop, design and produce window dressing in accordance with your wishes.
Whether deco cubes, ceiling banners, pedestals, standing displays or posters, regardless of which decoration element you decide for, we will help you with the optimal presentation of your products and brand.
Deco cubes can be used as part of the window dressing or as an individual element. Thanks to the 360 degree design of the six sides of the deco cube, an eyecatcher is guaranteed from every angle and enables all-round communication at the POS.
Deco cubes receive their own individual wow effect with the help of various formats and a variety of finishing possibilities. Combined with several deco cubes, they result in a large communication area in a small space.
Banners, ceiling banners and mobiles
Ceiling banners are used in a great variety of ways in the retail trade, whether in the supermarket, the pharmacy, perfume shops or fashion boutiques. Thanks to the possibility for printing on both sides, ceiling banners are often used for sales promotions or in banner form as individual elements of a complete window dressing concept. Ceiling banners directly address customers as decorative or informative elements. Some advantages of the ceiling banner are the distance impact, the advertising surface, which can be individually printed on both sides, and the attracting of attention due to the easiness of moving the ceiling banner from place to place.
Cardboard standing display/standee
Cardboard standing displays, also known as standees, can be used in the most varied forms, from life size to small, and in designs for a wide variety of segments. Special finishing options provide the carboard standing display with that "certain something" and lend it high quality visuals. Use cardboard standing displays for image and brand presentation, or for marketing products. With the help of pedestals, hooks, small shelving systems or stackers, you present your products in a highly individual fashion suited to the campaign. You also incorporate additional information material for customers as a supplement to the actuial products. In this way you use cardboard standing dispalys as an all-in-one solution.
Posters are an eyecatcher at the point of sale. Thanks to varying poster formats, these can be used both in the display window and in the showroom, or as standing counter displays. The advantage: Posters can be incorporated both standing and hanging as decoration.
Posters are usually differentiated by the format and the depth. Thus, corrugated cardboard formats are still used in block posters to achieve a depth effect. Counter cards, in contrast, are small-format postes for use in the cashier area.