Sports nutrition in the form of bars, powder, capsules and fruits are hot and in high demand. One established brand and successful start-up company in this segment is foodspring. The firm was founded in 2013 in Berlin under the name “egg,” and has since made a splash on the market as a producer of healthy sports nutrition items.
Working together with foodspring, THIMM developed a display concept that stages the marketing of the diverse range of products to address specific target segments. Strong presentation of the merchandise in fitness studios and grocery stores ensures growing brand awareness and product affinity. Additional marketing measures and campaigns are also deployed to raise foodspring’s market profile. The pallet displays from THIMM boost sales from start to finish.
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