Confectionery displays for importer Genuport

20.01.2022 In order to position the confectionery of the well-known American brand Reese's in the retail trade, THIMM has developed an efficient confectionery display for Genuport Trade GmbH. The confectionery display is used as a promotion for the American football season highlight.

American sweets have long since found their way into German supermarkets. This is made possible, for example, by companies like Genuport Trade GmbH. The family-owned company with headquarters in Norderstedt specialises in the distribution and marketing of international food brands. For more than 70 years, Genuport has succeeded in positioning food brands from all over the world in Germany with innovative import concepts.

THIMM developed an efficient confectionery display for Genuport to support the partnership between Genuport and The Hershey Company in food retailing in a sales-promoting way. The aim of the confectionery displays is to promote the various Peanut Butter Cups of the Reese's brand in time for the highlight of the American football season and to set the scene in German food retailing in a way that promotes sales. The confectionery displays will continue to be used beyond this limited time campaign.

Details on the confectionery displays can be found in our press release.

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