16 April 2019 finally arrived and the seventh part of the famous Anno series from Ubisoft was published. The city-building strategy game is currently set in the 19th century during the period of the Industrial Revolution. THIMM used this as the basis for developing a matching display design for the French games publisher that has its German headquarters in Düsseldorf.
A pallet display in a class of its own: Similar to a display cabinet, the pallet display has the basic dimensions of half a Europallet. At almost 1600 mm high the pallet display is a real eye-catcher.
During the initial design phase it was important to pick up on the game content in order to achieve an effective symbiosis between the display and the game. Alongside visualisations in the form of a castle or a steam ship, this illustration created a retrospective newspaper stand from the 19th century. THIMM and Ubisoft together designed a very special pallet display with four open sides to promote sales.
The pallet display has space for 60 games DVDs and four special editions. As well as the actual shelf compartments, a support piece on the corners of the pallet display creates yet further space for marketing the special editions of the game. An additionally affixed figure of a young boy also eludes to the marketing and communications for the “Anno 1800 Special Edition” and also has a three-dimensional effect.
A matching panel and sheathing covers the pallet creating a rounded shape of the pallet up to the topper. In addition, the four toppers affixed to the roof of the pallet display project a higher reach and product recognition.
The best solution for the customer? A high-impact design, high product and brand recognition as well as an unusual display design.
Design features of the pallet display