The company BioGourmet GmbH based in Erdmannshausen is a producer and retailer of international delicatessen products originating from organic and sustainable farming. Speciality food products of all types are distributed under the same brand. In addition to herbs and spices, confectionery and snacks, spreads and ready-meals as well as exquisite wines, BioGourmet offers a wide range of delikatessen food products.
THIMM has developed a pallet display for food products for product presentation at the point-of-sale. The focus was to reflect the natural and sustainable concepts that underpin the fine specialities in the display and to present the product diversity to the best possible effect and also transport it.
The pallet display for food products consists of a base for a quarter-size pallet, two or three trays and a separate topper which is inserted into the top tray. The trays can be expanded further with an additional lower tray which creates a third level below the two higher shelves. This depends on the product variety and type of merchandise being presented. Various sizes of supporting cross-frames enable the load-bearing capacity of the display to be adapted to the products. The use of cardboard as a material is therefore reduced to a minimum which in turn preserves the environment.
The benefit of the pallet display for food products is that there is space for a large number of products within one design, and that these can be positioned in different ways which saves storage space in retail outlets.
The design of the pallet display for food products reflects the natural and simple display of the brand and matching graphics. Through the use of unlaminated brown corrugated cardboard combined with minimalistic printing, the pallet display for food products highlights the values of BioGourmet, namely to show through naturalness that food products can in part also be produced without further flavour enhancers, that an awareness of traditions can be generated thanks to original quality and a passion and love for one's own products and for sustainable agriculture for the food products of the future.
As the actual display presentation is intrinsically simple, the pallet display for food products blends visually into the background and sets the stage perfectly for the products from the BioGourmet brand.
The pallet display for food products also shows that “less can sometimes be more”.