Pallet display for hair colouring and hair care products

HIMM has designed a high-impact pallet display for the international cosmetics company Elizabeth Arden for the launch of the new Revlon ColorSilk hair care products. The display was positioned exclusively in German Rossmann branches.

In addition to stability, the customer required a high level of brand recognition along with a clear and self-explanatory product layout within the pallet display.
The solution is a multi-part construction with an additional plinth panel and a two-part body which perfectly reflects the shapes of the product layout and creates a sense of space.

The colour and design has been adapted fully from the product layout and corporate colours of Revlon. The body, plinth panel and topper have been built from several parts and asymmetrically to give the display excitement and a sense of space. The topper is positioned on-site and offers an additional large communications surface, thereby increasing the long-distance impact. The merchandise-supporting body in Revlon red further sets the stage for the products. The products are placed in the sequence of their use to encourage the customer to purchase the whole hair care range.

The back of the display and the topper have also been designed so the customer’s attention is drawn to the display from all sides and can find a range of information.

The pallet display is delivered to Rossmann assembled and filled accordingly with merchandise.

Konstruktive Merkmale des Palettendisplays

• High stability due to multi-part body construction and base widening for optimum attachment to the plastic quarter pallet
• Zusätzliche Palettenblende sorgt für ein einheitliches Gesamtbild
• Additional pallet cover ensures a uniform overall appearance
• Large topper shape ensures optimum long-range effect

Benefits of the pallet display

• Delivery to the retail outlet completely stocked with merchandise
• Marketing of a range of products in one pallet display
• Additional benefit of a communications surface for more detailed customer information