In e-commerce, speed, process reliability and resource efficiency are key success factors and crucial for a compelling customer experience. With high shipping volumes, classic packaging reaches its limits: manual labelling is slow, prone to errors and not scalable.

Shipping packaging with digital barcodes offers clear advantages: they automate and accelerate processes while supporting sustainable solutions. After all, with complete traceability and additional information directly on the packaging, digital barcodes also contribute to transparency and environmental responsibility.

Cyberport is one of the leading online retailers of technology products and is very familiar with these challenges from its day-to-day business: fast turnaround times, reliable product protection and a consistent brand experience when unpacking are crucial – for both warehouse efficiency and end-customer satisfaction. 

Stefan Köhler, CFO of Cyberport SE, summarises what really mattered when it came to the new packaging solution:

“Our goal was to develop a packaging solution that would make our shipping process more efficient, reduce material consumption and at the same time ensure reliable and fast delivery for our customers. The focus was on holistic process optimisation. Improving the packaging line was particularly important to us, especially with regard to the legibility and traceability of the packaging. Our high-quality and expensive products must reach the customer safely, tidily and quickly.”

• Efficiency & speed in shipping: automated assignment, less manual work, faster packing processes 
• Sustainability & cost savings: no labels required, less material used, reduced CO₂ footprint 
• Product protection & customer satisfaction: safe transport, discreet design to deter theft, reliable delivery 

Julia Ippensen, Marketing Specialist at THIMM, summarises what makes barcode packaging special:

“At THIMM, we are proud to have partnered with Cyberport to implement an intelligent packaging solution that is precisely tailored to the requirements and goals of our e-commerce partners. Thanks to our advanced digital printing technology, we were able to integrate consecutive, individual digital barcodes and make shipping processes significantly more efficient. We work closely with our customers to develop practical and future-proof solutions. With digital printing, the packaging replaces classic labels, automates the shipping process and enables fast, error-free deliveries - economically, sustainably and in line with customer requirements.”