Time for new traditions - With this slogan the Hamburg-based start-up Marmetube launched its products to the market in 2018. The innovative jam from a tube represents ease of use, natural ingredients and all packed in a sustainable aluminium-based tube. THIMM has designed packaging and displays made from corrugated cardboard for the innovative fruit spread in an attractive design to increase awareness of the brand and products at the POS.
The current POS design consists of packaging used as shipping packaging and also in retail outlets as shelf-ready packaging and seasonal displays made from corrugated cardboard.
The corrugated cardboard packaging consists of an E-flute, which is produced with a single-colour design in high-quality flexo printing. Six tubes can be packed in one corrugated cardboard packaging unit. Stability of the tubes is guaranteed through the punched corrugated cardboard support mount located at the base of the outer packaging. This means that during transportation the jam tubes are protected from possible slippage and can then be displayed tidily on the shelf or in the secondary placement made from corrugated cardboard. As a 2-in-1 solution, the corrugated cardboard packaging not only impresses as a secure shipping solution, but also as optimum shelf-ready packaging whereby the upper part of the packaging is removed by using the perforations.
Corrugated cardboard displays are ideal for product and brand communication and thus for increasing awareness. To display the new fruit spreads from a tube in an eye-catching manner in retail outlets, THIMM developed a corrugated cardboard display consisting of a quarter pallet and base with two or three trays for product placement. The standard display for the seven main varieties is eye-catching red. The design of the summer display with the limited flavours of blackberry mint and peach maracuja as well as the "perennial favourites" of strawberry and raspberry is purple. To contrast, the current winter display at the POS with the special varieties of apple cinnamon and pear vanilla has a blue design.
For easier handling in the market, the pre-cut hand holes on the sides of the display trays ensure they can be easily removed and replaced. Per layer 48 tubes can be placed in each tray of six.
Everything from a single source: At THIMM, we advise and support, design and produce, assemble and package. Please contact us if your products also require packaging and displays made from corrugated cardboard.
Find out more about the start-up Marmetube and jams from a tube in our Top Story.