Packaging and displays made from corrugated cardboard

Time for new traditions - With this slogan the Hamburg-based start-up Marmetube launched its products to the market in 2018. The innovative jam from a tube represents ease of use, natural ingredients and all packed in a sustainable aluminium-based tube. THIMM has designed packaging and displays made from corrugated cardboard for the innovative fruit spread in an attractive design to increase awareness of the brand and products at the POS.

The current POS design consists of packaging used as shipping packaging and also in retail outlets as shelf-ready packaging and seasonal displays made from corrugated cardboard. 
The corrugated cardboard packaging consists of an E-flute, which is produced with a single-colour design in high-quality flexo printing. Six tubes can be packed in one corrugated cardboard packaging unit. Stability of the tubes is guaranteed through the punched corrugated cardboard support mount located at the base of the outer packaging. This means that during transportation the jam tubes are protected from possible slippage and can then be displayed tidily on the shelf or in the secondary placement made from corrugated cardboard. As a 2-in-1 solution, the corrugated cardboard packaging not only impresses as a secure shipping solution, but also as optimum shelf-ready packaging whereby the upper part of the packaging is removed by using the perforations.

Corrugated cardboard displays are ideal for product and brand communication and thus for increasing awareness. To display the new fruit spreads from a tube in an eye-catching manner in retail outlets, THIMM developed a corrugated cardboard display consisting of a quarter pallet and base with two or three trays for product placement. The standard display for the seven main varieties is eye-catching red. The design of the summer display with the limited flavours of blackberry mint and peach maracuja as well as the "perennial favourites" of strawberry and raspberry is purple. To contrast, the current winter display at the POS with the special varieties of apple cinnamon and pear vanilla has a blue design. 
For easier handling in the market, the pre-cut hand holes on the sides of the display trays ensure they can be easily removed and replaced. Per layer 48 tubes can be placed in each tray of six. 

Everything from a single source: At THIMM, we advise and support, design and produce, assemble and package. Please contact us if your products also require packaging and displays made from corrugated cardboard.

Find out more about the start-up Marmetube and jams from a tube in our Top Story.

Design features and benefits of corrugated cardboard displays

• Use the right printing process for individual communication and personal customer targeting on the POS display
• A standardised corrugated cardboard display design generates time and cost benefits throughout the supply chain.
• Integrated stacking lugs enable trays to be stacked safely and increase the stability of the entire display.
• A well organised and a clear presentation of goods thanks to the corrugated cardboard holders for the tubes.

Design features and benefits of shelf-ready packaging made from corrugated cardboard

• 2-In-1 packaging solution: Transportation packaging to protect your products during shipping and shelf-ready packaging for the optimum merchandise presentation in retail outlets
• The integrated automatic base makes it easy to assemble and facilitates handling during the packing process.
• The corrugated cardboard support mount ensures the stability of the tubes during transportation and during placement on the shelf or display.
• The format of the tube support mount is aligned to the display design, so that eight trays of 6 tubes per layer can be placed in the second placement made of corrugated cardboard.

Environmental Aspects / Sustainability

• With sustainable packaging material such as corrugated cardboard, you are contributing to environmental protection by reducing the use of plastic.
• Corrugated cardboard consists exclusively of renewable raw materials and can be easily recycled into the reusable material cycle.
• Facilitate recycling after the sales process: Displays and packaging made from corrugated cardboard can be easily disposed of with waste paper.