The new counter display for the perfumery company Mäurer & Wirtz has brought a totally new shine to the perfume range 4711 Acqua Colonia to celebrate the 10th anniversary of the range. The range currently has eight fragrance variations for those individual feel-good moments. From balancing and stimulating to invigorating and reviving, all the target groups will find their right fragrance for them. The creations include fragrance combinations of white peach and coriander, blood orange and basil, lime and nutmeg, lemon and ginger.
These combinations can also be found in the counter display for the perfume company 4711 where a specific material mix of corrugated cardboard, fabric and wood has been created. The basic structure of the base and back wall of the counter display is made from corrugated cardboard. The base is also laminated with a linen fabric which underscores the top quality of the perfume range. There is an integrated opening in the base to hold the test strips. The perfume bottles are placed on a wooden panel which is also attached to the base of the counter display.
The eight perfume variants are presented next to each other in a row. In three further rows the product packaging is offered for sale for the customers.
The corrugated cardboard back wall is enveloped with printed cardboard and inserted into the base of the counter display. The print motif represents one of the eight fragrance combinations. What is special here is that the print motif is has an additional finish at the relevant places which adds to the exclusivity of the perfume.