To launch her ULALA cookbook, Pavlína Lubojatzky, a successful contestant of the popular TV show MasterChef Czech Republic, bet on a unique corrugated packaging solution from THIMM pack’n’display.
A gift packaging that turns into a recipe storage box in a second and contains corrugated cardboard elements for assembling a stand – this is the box for the ULALA cookbook.
After removing the book, the packaging very simply becomes a box for storing recipes, which it also holds in place thanks to the corrugated cardboard bookmark, which is part of the gift packaging. The box also includes parts for assembling the stand. The use of the corrugated cardboard stand can be twofold – especially an open cookbook can be inserted into it, thus preventing unwanted page rotation during cooking, or a closed cookbook can be displayed in the stand as an interesting household accessory.
This unique packaging was created with the help of modern digital technologies – printing and laser cutting. The elegant blue-white design of the box with a fine print perfectly matches the cover of the cookbook and thus creates the perfect gift set.
The entire gift packaging, including the bookmark and the stand, is completely made of corrugated cardboard, a sustainable and easily recyclable material. ULALA cookbook in this unique packaging is a great gift idea but also a way to a healthier, more sustainable future.