Halloween – the delightfully frightful event which takes place every year on 31 October represents an increased scare factor worldwide. Unusual costumes, multi-facetted pumpkin carvings and all sorts of monster-inspired decorations can be found in front of people's front doors and shops. Less scary, but still high-impact, is the display concept for “Monster Munch” from Lorenz Bahlsen.
The display concept for Halloween consists of three separate elements – a base, the pallet corner and the top sign.
A standardised packaging type was used for the base which has uniform overlaps both on the floor and on the lid flaps. This gives the display more stability. The base inside the display concept is a sub-structure for the trays which are filled with products and placed on the base. The high-quality printing on the base is also reflected in the other elements of the display concept, where two similar print images are inserted into the base.
In addition to the base, a pallet corner can be inserted in various ways into the display concept. There is the option of either assembling the pallet corner as edge protection and as a creative frame in the base or it can be positioned as an individual element at the installation site. If it is an individual element the pallet corner remains detached from the display concept and acts as an eye-catcher enhancing the trays stacked on top of each other. The pallet corner is kinked through the flaps on the base and pushed under the trays.
There are virtually no limits for the visual designs and forms of the pallet corners within the display concepts and they can be used for many different products and brands.
The objectives of the top sign are to achieve reach and create awareness. In the display concept for Halloween this is ensured through the specific shape, aligned to the design. The top sign is generally the final element of a display concept and is inserted, for instance, into the uppermost tray. And as the final element in the display concept the top sign rounds off the design and completes the display as its “header”.