The AKINU e-shop deals with the sale of food and breeding needs for dogs, cats and other pets. It has been operating on the market for 25 years, meaning it is a well-established brand with a long tradition. Now they have decided to support their sales with digitally printed multifunctional packaging, which is filled with lots of goodies, toys and breeding needs.
For its new campaign, the AKINU e-shop has decided to take advantage of digital printing, which does not require printing blocks, and has created six different designs. Variants are produced, for example, for adult cats, kittens, small and medium dogs and puppies. The theme differs on all print versions, which is an ideal opportunity to use digital printing. The great advantage of digital printing is the possibility of changing the graphics without additional costs, while the process of changing the graphic design is very fast. Six printing motifs in flexographic printing mean six times the cost of printing blocks. That's not the case with digital printing! This can lead to seasonal, collector's or limited editions, for which another advantage of digital printing can be key - the design can be changed from a single piece, which allows customisation or individualization of packaging.
It is in the limited edition that a multifunctional gift package was introduced, when an edition with a special Christmas print was created before Christmas.The digitally printed multifunctional packaging is attractive and very interesting in terms of design, but at the same time safe for sending goods.
The multifunctional gift box can easily be converted into a toy crate, thanks to the perforations, a house or a crib can also be built from the box. Carrying handles are created for comfortable carrying of the house / crate, which are created by a simple transformation of the upper part of the box. This is packaging with a second lease of life, after fulfilling its primary purpose - the transport of goods - the packaging is still used. During the development of the multifunctional gift packaging, emphasis was placed on sustainability, which is also related to the choice of environmentally friendly materials: corrugated cardboard, which can be easily recycled after use.