Market Research


Customer satisfaction and customer loyalty are more important today than ever before. Do you know about your product offering from the customer’s perspective? Only when you are aware of the requirements and expectations of your customers can you implement them successfully. We uncover optimisation potential and create transparency in your market. Take advantage of our tangible action recommendations!

Analyse and develop market potential

Market analyses provide you with detailed knowledge as the basis of product and packaging developments. We analyse, evaluate and identify your target market. In a basic analysis we determine the market volume and market development. You will receive high-quality action recommendations and a classification of the competition in order to develop existing potential.
We check your sector at the POS by undertaking store checks. Are there Best Practice examples? You can count on hard and neutral facts!

External and internal customers in focus

In the Voice of the Customer (VOC) we conduct customer surveys directly on-site. Both nationally and internationally, we survey your retail and wholesale customers and speak to your processors and service providers. This enables us to identify Best Practice in your sector and potentially also any existing issues with your products and packaging. We highlight your customer preferences and expectations and together with you derive customer loyalty measures.

We transfer this to your internal customers, and in upstream and downstream areas, through our voice of the business (VOB) approach. Our Packaging Analysis includes in-depth interviews around an established method in order to optimise processes and costs. We identify internal requirements in your process chain and solve cross-departmental problems, also in technical terms.

  • Increase in customer satisfaction with quality measurement of your product offering at the point-of-sale
  • Analyse the market and the competition and control it through market transparency
  • Use market trends as a competitive advantage