For the eShop Unuo.cz THIMM has developed stable shipping packaging for the safe and protected shipment of children's products. The distinctive feature of this packaging for children’s products is its secondary use. After unpacking, the packaging for children's products becomes a children’s toy because the printed design can be painted creatively wherever the imagination takes you.
The eShop Unio.cz markets children's clothing, cloth nappies and other items for mothers and children who prefer natural products. The sustainability concept is also reflected in the nature-focused design of the packaging for children’s products and is very closely aligned with the overall image of the company.
The eShop also wants the unpacking of the ordered goods to be a customer-experience. The eShop already took this approach in its last successful campaign during which it shipped the merchandise in a special shipping box designed as a suitcase.
In this campaign reusable packaging is used that has a secondary use, namely that, after the merchandise has been unpacked, the packaging for children’s products can be remodelled into a little house that can be imaginatively painted and has been designed to promote the creativity of the children. The design of the packaging for children's products was selected to appeal to young children and for them to reuse the shipping packaging as a toy. The packaging for children's products thus contributes to the creativity and imagination of the children.
The printed figures on the packaging for children’s products are well known to the customers. This also ensures that the communication via the remodelled toy-packaging from the eShop is retained indirectly for a long time after an order is received. Thanks to this, Unuo.cz achieves an effective and sustainable brand presentation through the packaging for children's products.
The packaging for children's products not only inspires through its creative benefits, but also through its design features. The three different box sizes cover the entire range of merchandise to be shipped so that the packaging for children’s products is aligned appropriately and in the best possible way to order volumes. For easy assembly, the instructions are printed on the base of the packaging for children’s products so that an attractive and practical toy can be built quickly for the playroom.