This gift box certainly gets noticed: So that future surprises are even better, Jules Mumm is presenting gift packaging in a class of its own in conjunction with the fashion-designer Marina Hoermanseder.
The refreshing sparkling wine already arouses the desire for that tingling champagne pleasure at any time and promotes impulsive incentives for spontaneous purchases. Retail partners of the Jules Mumm Fashion edition are taking advantage of showing off their best sides with the limited gift packaging in their retail outlets. The high quality and luxuriousness of the packaging is enhanced perfectly by the use of matching colour concepts and high-gloss elements. The stylish embossed gold foil of the gift box also generates a high impact in food retail outlets.
In collaboration with the designer, Marina Hoermanseder, Jules Mumm is presenting the annually varying special edition in the exciting design. The elegant fashion edition packaging of Rotkäppchen-Mumm Sektkellereien combines a high-quality packaging design with specific design features.
For each of the four sparkling wine varieties (Fruity & Sweet, Dry, Medium Dry and Rosé Dry) the high-profile designer created a 3D look for the bottle cover with customised colour concepts and her famous trademarks belt buckles. In keeping with this, the exciting gift box also inspires with its matching colour belt buckles and incorporated metal effects. The printable gift box not only generates a lot of attention at the point-of-sale. In particular the high-gloss elements integrated into the print image along with the embossed gold foil underline the feminine elegance of the label and ensure a unique unboxing-experience. The charming lama “Jules” as the ambassador of the champagne brand also has recognition value.
The gift box design also has other benefits: The flaps of the flip-pack box ensure the box is easy to close without any adhesive tape being required. And it is just as easy for the recipient to open. The integrated fixing mechanisms secure the bottles from slipping within the packaging. Custom-fit partitions also prevent the bottles colliding with each other in the packaging. The printable interior of the packaging differentiates the four different varieties at a glance. The gift box also has space for selected sales leaflets to be placed inside the lid to further reinforce customer targeting and appeal.
The high-quality gift box is used as the preview presentation of the newly designed bottle cover of the Jules-Mumm special edition. The exclusive gift packaging with its luminous print image gives retail outlets the opportunity to drive sales for the relevant marketing situation. In addition to the gift box, retailers can also make use of displays, outer packaging, attractive decorative-packages, appearances in print- and online media and Jules Mumm social media to increase the appeal of the Jules Mumm special edition for retailers.