Food packaging with a second life

The designers in THIMM pack’n’display, who designed the packaging for a limited edition of Třemošenská uzenina’s meat products, are behind the very interesting idea of how to breathe a second life into the packaging. This unique packaging will delight customers who will be happy to return to the same product or brand.

Třemošenská uzenina delivers its meat products to the e-shop Rohlik.cz, where the customers have the opportunity to buy products in this unique packaging. After use, the packaging can easily be turned into a special flowerpot. Ordinary packaging, which would normally end up in a trash bin after consuming the product, turns into a unique packaging with a second life. In addition, a unique QR code is printed directly on the packaging, after which customers have the opportunity to participate in the competition for gift packaging of products. For the smooth running of this competition, it was necessary to produce hundreds of packages with different variants of QR codes, so that each winner has their own unique code on the package and this is an opportunity for digital printing.

The food packaging is made of corrugated cardboard, sustainable and environmentally friendly material and is an ideal alternative to plastic or aluminium packaging. The packaging consists of a cover and baking form THIMM Click4Tray made of corrugated cardboard foodWave^® | heatproof suitable for direct contact with food and for baking. Thanks to the use of this form, the packaging is heat-resistant and greaseproof. Therefore, the customer can easily bake the purchased meat product in an oven or a microwave.

The size of the THIMM Click4Tray packaging can be individually adapted to different product shapes. The design of the packaging, which reminisces a wooden box, was created thanks to the use of digital printing technology. Finely carved motifs were created thanks to digital laser cutting technology. On the inside of the packaging, there are also laser-cut eggs and a chicken, which the customer can use to decorate the flowerpot according to his wishes. The ordinary packaging suddenly becomes a special household accessory.

Advantages of the food packaging with second life:

• Food packaging with a second life gains a completely new dimension for the customer after use – it becomes a special household accessory.
• Packaging with a second life excited customers and can be an incentive to buy the same product or brand repeatedly.
• The used corrugated cardboard foodWave^® | heatproof is greaseproof and is certified for use in the oven for up to 180 minutes at 180 °C or for 30 minutes at 220 °C. 
• Packaging for direct food contact made of corrugated cardboard foodWave^® | heatproof are ideal for use in conventional or microwave ovens as well as industrial production.
• Food packaging ensures easy handling and can be delivered either flat or already assembled. The packaging can be easily stacked on top of each other.

Ecological aspects of the food packaging with a second life:

• Made of corrugated cardboard, sustainable and environmentally friendly material that can be easily recycled as a waste paper.
• Heat-resistant food packaging is produced with environmentally friendly starch glue, which consists of wheat-, corn starch and water.
• Silicone-free food packaging can be easily recycled.
• Food packaging made of corrugated cardboard is an ideal alternative to plastic or aluminium packaging.
• Thanks to the use of digital printing technology, the sources for the production of printing blocks and water for their washing were saved, as printing blocks are not needed for digital printing.