In order to support the sales of its dairy products, the traditional Czech dairy Moravia Lacto has bet on an interesting packaging produced by THIMM pack’n’display. Folded gift packaging is special mainly thanks to its unique constructional solution.
The entire packaging is made of one-piece of corrugated cardboard and can be easily folded without the need for any gluing. Once folded, the gift packaging simply fits together thanks to integrated locks made of corrugated cardboard. During opening, the customer is encouraged by the text “Tear” to tear the gift packaging. When broken, the packaging surprises the customer with an internal print, which previously remained hidden. Unpacking the packaging causes the desired “WOW” effect. After breaking, the gift packaging is divided in two parts. In one of them, there are cheeses of the brand Moravia and in the other part there is a bottle of Znovín wine. Folded gift packaging is digitally printed and its design resembles a wooden surface. The packaging attracts at the first sight thanks to its unusual construction and its opening becomes an emotional experience for the customer. The folded gift packaging consists of 100% corrugated cardboard, sustainable and well-recyclable material.
Wow-effect and emotional experience when unwrapping the gift packaging.
After breaking the packaging, a large communication area is created which can be used for marketing purposes.
One-piece construction without the need for any gluing.
Easy and quick closing and opening of the packaging.
The packaging attracts the customer at the first sight with its wooden design and text print.