Folded gift packaging

In order to support the sales of its dairy products, the traditional Czech dairy Moravia Lacto has bet on an interesting packaging produced by THIMM pack’n’display. Folded gift packaging is special mainly thanks to its unique constructional solution.

The entire packaging is made of one-piece of corrugated cardboard and can be easily folded without the need for any gluing. Once folded, the gift packaging simply fits together thanks to integrated locks made of corrugated cardboard. During opening, the customer is encouraged by the text “Tear” to tear the gift packaging. When broken, the packaging surprises the customer with an internal print, which previously remained hidden. Unpacking the packaging causes the desired “WOW” effect. After breaking, the gift packaging is divided in two parts. In one of them, there are cheeses of the brand Moravia and in the other part there is a bottle of Znovín wine. Folded gift packaging is digitally printed and its design resembles a wooden surface. The packaging attracts at the first sight thanks to its unusual construction and its opening becomes an emotional experience for the customer. The folded gift packaging consists of 100% corrugated cardboard, sustainable and well-recyclable material.

Advantages of the folded gift packaging:

• Wow-effect and emotional experience when unwrapping the gift packaging.

• Inner print, which appears after breaking the packaging, is a pleasant surprise for the customer.

• After breaking the packaging, a large communication area is created which can be used for marketing purposes.

• One-piece construction without the need for any gluing.

• Easy and quick closing and opening of the packaging.

• The packaging attracts the customer at the first sight with its wooden design and text print.

Folded gift packaging takes into account these aspects of sustainability:

• The gift packaging is made of 100% corrugated cardboard and is thus environmentally friendly, sustainable and can be easily recycled as waste paper.
• When corrugated packaging is thrown into a paper container after use, it becomes a part of a cyclical economy and is transformed into raw material for further production instead of waste. This is a huge advantage of corrugated cardboard.
• By using sustainable materials, such as corrugated cardboard, you actively contribute to the protection of the environment.
• Thanks to the use of digital printing technology, the sources for the production of  printing blocks and water for their washing were saved, as printing blocks are not needed for digital printing.