Find your beauty. Everyday. flaconi appeals to countless people with this brand claim. flaconi, www.flaconi.de, is one of the leading online shops for beauty products in Germany distributing an unrivalled product range of over 720 brands and 45,000 products with the aim of re-inspiring its customers every single day. The idea behind the current “You are beautiful” campaign is to further reinforce people’s awareness for giving and receiving compliments, something that is often forgotten in today’s world, especially as a compliment is an appreciation that makes us radiate happiness designed to awaken everyone’s inner beauty.
This campaign also includes the new flaconi packaging which expresses these messages along with the brand claim. THIMM has developed shipping packaging for flaconi’s beauty products which acts both as a brand ambassador and surprises and inspires recipients with an emotional unpacking experience.
The flaconi-packaging is a three-part solution and consists of an outer box, a flexible tray and a raster insert. The outer box of the flaconi packaging has a brown external cover and a high-quality white internal cover. The outside of the flaconi packaging is printed in direct printing and inside using High-Quality-Postprint (HQPP). An integrated flexible tray made from corrugated cardboard fixes the beauty products in place and protects them in the flaconi packaging during transportation. The flexible tray made from corrugated cardboard fixes the different sizes of flaconi products appropriately and provides comprehensive product protection in the flaconi packaging. The tray in the flaconi packaging is a more environmental alternative to the previous fixing mechanism made from bubble wrap. This also means that the proportion of external packaging materials used in the flaconi- packaging has been reduced further emphasising the focus on sustainability. So that the products in the flaconi packaging are not only fixed on the sides, but also at the appropriate height, a height-adjustable raster insert complements the product fixing mechanism to ensure maximum transportation protection. The raster insert in the flaconi packaging has another benefit: It is digitally printed, can be printed flexibly for seasonal campaigns and used as a high-impact advertising surface for targeted customer communication. When opening the flaconi packaging the eyes immediately fall on the raster insert advertising surface which inspires the customer emotionally with the “You are beautiful” campaign.
Read more about the cooperation with flaconi in our top story.