Digitally-printed sales packaging for Ontex

Strong brand loyalty through emotional customer targeting – the company Ontex focuses on this concept with its changing designs for its personal hygiene products.  The digitally-printed sales packaging for “Mots d‘enfants” nappies is regularly given a new look which delights both mothers and fathers alike. The exclusivity of the customised designs provides total flexibility and efficiency, even with smaller print runs, leading to new opportunities for the branded products sector.

Get to know more about the top-story with Ontex.

Customer benefits of the digitally-printed sales packging for Ontex

ThimmColor^® digital - New opportunities for the branded products sector

• Effective brand presentation with first-class print Quality
• ”Mots d’enfants” boxes as a first order for coated papers on the T1100S HP PageWide digital web press
• Total flexibility and efficiency for product launches and test runs

Exclusivity through different product designs

• Different designs (changing background image on the corrugated cardboard outer packaging) for standardised series products trigger impulse purchases
• Ideal for changing campaigns
• Strong brand loyalty thanks to personalised and emotional customer targeting
• Ideal for implementation of seasonal campaigns, for more topicality and closer interlinking, e.g. with social media
• Ideal for changing campaigns

Ecological aspects / Sustainability

• Simple to recycle as made 100% of corrugated board