The Lihovárek.cz online shop focuses on the sale of purely Czech artisan brandy. It specialises in local alcoholic beverages produced by Czech craft distilleries. The owners of Lihovárek.cz came up with the idea of a unique limited edition advent calendar, which makes the wait for Christmas Eve more enjoyable even for adults.
So a box has been developed specifically for this purpose, which is both attractive and carries the fragile goods safely. The advent calendar is composed of two parts, the outer box and inner liners. The box itself is like a book, which when opened offers up the best brandies from the best distilleries. Thanks to its sophisticated design, the inner liners of the advent calendar create 24 equally-sized compartments for small bottles. Customers can access these small bottles easily via the box perforations.
The advent calendar made from corrugated cardboard is printed digitally and offers added value by telling a story that is crucial for brand communication, thanks to its large area. Due to its variability and flexibility, digital printing allows the design to be changed to suit different seasons and unique events, for example.