After the successful market launch of the “Swiss Delice” brand from Midor AG with its award-winning floor display in the form of the Matterhorn, a logistically innovative merchandise-bearing floor display for the confectionery producer is now available for use in the mass market.
The Swiss Delice floor display is a space-saving solution for an outstanding product presentation at the POS. The development objective behind the floor display is the lowest possible use of materials whilst still ensuring maximum stability. This not only translates into a cost advantage for the customer but also has environmental and sustainability benefits.
The floor display for Midor AG not only ensures a high-impact in retail outlets but also scores highly with its special logistics feature, namely it is one display solution for several shipping options. When assembled and filled (ready-for display), it can be shipped securely as a freight pallet shipment, but also as a space-saving and cost-effective post or parcel shipment, where trays filled with merchandise are accommodated in the base. With its specifically designed transportation box, the floor display containing the merchandise is shipped securely to retail outlets as a parcel. In this scenario the filled trays are placed in the base in order to provide additional protection for the products. In the retail outlet the base can simply be removed and the trays placed on top of the base. This innovation meets the needs of both larger and smaller supermarkets, because sometimes smaller retail outlets do not have the requisite storage areas. Another plus point is the benefit of delivery by parcel service. Often in large cities in particular pedestrian areas are blocked off for HGV deliveries which makes freight deliveries difficult. Delivery by parcel service ensures the display and the merchandise can be delivered directly to the retail outlet.
Consisting of a base, a range of different dividing strips, two trays and a topper, the floor display sparkles due to its simplicity. The highlight: Through the varying designs printed on the trays bases and toppers, the different types of bakery products can be positioned in the retail outlet on an as-needs basis, according to sales intensity and customer requirements. For example, five additional different toppers can be used next to “Summer Campaign” and “Standard Range”. This increases the opportunity for variety in the marketing campaign and meets the needs of the customer. Simplicity in logistics – variety at the point of sale.