"Swiss Delice" is a premium brand of Midor. The baked goods reflect Swiss taste, the quality and values of the company. The brand presence of the company has developed further, which has also increased standards for the display at the point of sale (POS).
This means that the developed shape and design of the stand-up display clearly differentiates itself from others, and in this way attracts the desired attention. The shape of the Matterhorn leaps directly out at the viewer.
The side walls are folded in for transport of the already filled display. These automatically assume their shape when the transport hood is removed. This ensures that the stand-up display is also placed at the POS in the planned form.
The top sign accompanies the packaging and is attached in the store. The elliptical shape of the top sign ideally rounds off the shape of the Matterhorn.