Cats are among the most beloved of pets and in many households are simply considered part of the family. But pet ownership involves more than just selecting the right vittles. The animals also require companionship and the chance to play. As an expert for packaging solutions, THIMM developed a digitally printed cat play box from sustainable grass corrugated cardboard for the start-up My Amazing Cat.
The goal of the collaboration between My Amazing Cat and THIMM was to develop a creative cat play box that was also highly sustainable. During development, a strong focus was put on sustainability and this was accounted for in the construction, material and printing of the cat play box. The result is an innovative cat play box made of grass corrugated cardboard that is decorated using high-quality digital printing and which, thanks to its special construction features, offers additional ecological benefits.
The cat play box from My Amazing Cat is a toy for cats, offering not just maximum play fun, but also practice for their movement, agility and dexterity. Interior trays divide the cat play box into three chambers of different difficulty levels. These are also colour-coded for better orientation. Beyond this, cut-outs have been made into selected sides of the cat play box, encouraging the cat to fish out a reward while practicing their skills.
My Amazing Cat chose THIMM as its partner for the development of an environmentally friendly and attention-getting cat play box, with a grass corrugated cardboard design that emphasises the company's dedication to sustainability. Dirk Wahlscheidt, brand owner and managing director of My Amazing Cat, says of the collaboration with THIMM:
"THE WORLD AND US... has become our personal motto, one that guides us not just as publishers of the unique environment-, nature- and species-protection journal ""Mondberge-Magazin"", but also in our development of the My Amazing Cat play box. Grass instead of plastic! Sustainable products for the domestic cat universe. “We have developed a grass box for the domestic cat world which stimulates the natural instincts of our cats in an interactive dexterity game, encourages their playfulness and banishes boredom – this is how the funniest, most innovative and most environmental cat toy in Germany was created!"
The cat play box wasn't designed with just the entertainment of the animal in mind. Handling by the owner was also a key factor. The consumer-friendly solution is quick and easy to set up, ensuring the cat can get started with playtime immediately.
The environment was also taken into account. The cat play box was consciously designed to ship flat. This saves costs, but also reduces transport- and warehouse volumes. Grass is a fast-growing renewable resource that can be sourced throughout the year. The modern digital printing technology and water-based colours used for the cat play box also reflect a tremendous priority on environmentally friendly solutions. By openly communicating sustainability concerns on its cat play box, My Amazing Cat is also promoting greater awareness of environmental issues among consumers.
Read more here on the cat play box's product page at My Amazing Cat.