Potential analysis with the subsequent development of a modular display system: Paul Reber GmbH & Co. KG has been producing premium quality confectionery products for 150 years. As well as the "Echten Reber Mozart-Kugeln®" the company also produces delicious filled pastries and fine truffles and pralines.
At Reber financial control is viewed as a strategic management tool. In addition to the traditional operational control function with its short-term and mostly backward-facing view as regards sales and liquidity, the current and new potential levers for success are now the focus of interest. Reber is a company experiencing continuous growth in both its product range and display ranges.
Its customer base consists of small retail outlets, medium and large areas in retail outlets, department stores and chains, hypermarkets, chemist shops and confectionery stores. These markets are supplied with the full product range as shelf goods and with floor-standing displays, ¼ Chep displays and special display sizes. A huge number of different materials are used for the primary and secondary packaging and for the secondary placements (displays). This needs to be reviewed to improve material efficiency and to standardise processes and the materials used.
Within the remit of cost and complexity management at Paul Reber GmbH & Co. KG, the first item developed with potential suppliers as a result of the packaging analysis was a modular display system. The use of standardised parts significantly increased material efficiency and the associated cost situation improved dramatically.
Standardisation projects for primary and secondary packaging are already being planned as the next steps. This high degree of product diversity has proliferated the use of a wide range different materials which in most cases are only used in one (out of 200) of the different products.