Whether of corrugated cardboard, plastic or metal: Counter displays are the eyecatchers at the POS. Directly positioned on the "front line" at the point of sale, they capture the attention of customers. The small counter displays that carry products and represent themselves are ideal for placement in a small space, but in no way suffer from a diminished impact.
In direct proximity with the buyer, counter displays help to convey a spontaneous shopping experience to consumers and thus to stimulate impulse buying. Various studies have shown that 80 % of retail purchase decisions are made spontaneously. THIMM helps you to use precisely these spontaneous purchases for your products in a targeted fashion and to visually design these in the form of counter displays.
We are happy to support and advise you with our many years of industry competence. In doing so, we take product and market-specific parameters into account and incorporate the counter display perfectly into your brand communication. The requirements for a counter display can be as individual as the products and markets for which they are used. This is because target groups act with the most varied purchasing behaviour in supermarkets, perfume shops or pharmacies. Thus, for example, highly refined counter displays of corrugated cardboard and/or plastic are used in pharmacies.
Product launches are preferably positioned directly in the cashier area and are an optimal supplement to standing floor displays and window dressing. Through the use of exclusive materials and surface refinements, the value of your product is underlined and thus ensures a high degree of product identification and the positive feeling of acquiring something fine.
Additional lighting and moving elements reinforce the attention and thus also the impulse to purchase. Because customers usually make planned purchases, especially in pharmacies, it is all the more important to also direct attention to other products in a targeted fashion here.
Counter displays: Standard or unique?
Counter displays must fulfil a variety of requirements. Is the product presented optimally? Is the desired attention being attracted? How can own products be distinguished from those of competitors through the form and colouring of the display?
However, THIMM also offers you simple and flexible solutions in the standard counter display segment, which we can provide you with affordably and quickly.
Or are you looking for an individual design? Adapted to your marketing promotions, the counter display is developed and designed in keeping with your requirements.
Printing is a decisive feature for high quality and individuality at the POS both for standard displays and individual solutions. In order to adequately respond to this, THIMM works with the most modern printing and finishing technologies.
You decide whether you would like to have counter displays delivered packaged flat in individual parts or completely assembled and filled with products.
With our in-house co-packing and packaging department, as well as specialised partner companies, we offer you a smooth process, from production to packaging and filling. Your guarantee of a successful presentation at the POS!