Unlimited diversity: Digitally printed packaging for Ontex

10.01.2019 For the market launch of a new nappy assortment, THIMM, together with its customer Ontex¸ one of the world’s leading producers of hygiene articles for toddlers and adults, developed a concept for digitally printed packaging to enhance differentiation and brand loyalty at the point of purchase.
Each product size has its own packaging design and key visual with three different background designs each.

The best part: In order to make the different nappy sizes discernible for shoppers, and at the same time to reinforce customer loyalty, each size has its own packaging design with an individual motif and different background designs. In order to achieve this diversity and flexibility, Ontex relies on digitally printed packaging produced with the digital web press technology of THIMM. The customers of Ontex are enthusiastic! Read more about this subject in our press release, the customer story or at our product page.

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