THIMM develops sustainable POS-designs for the Hamburg-based start-up Marmetube

30.10.2020 Time for new traditions – with this corporate vision the three founders of the food start-up Marmetube launched their innovative jams from a tube onto the market. With success! In addition to seven standard varieties the Hamburg-based company also impresses with two limited special varieties of fruit spreads in summer and winter.
Brand communication and raising awareness through a POS design made from corrugated cardboard.

The innovative jams from a tube have been available in shops since 2018. Born out of breakfast in the morning, the idea of one of Marmetube's co-founders also convinced the two other founding members. Easy to use, no more butter residues in jam jars along with natural and sustainable ingredients – these are the principles behind the successful fruit spread from a tube.

To contribute to an increase in awareness and product sales, THIMM developed an integrated POS design made from corrugated cardboard that consists of shipping packaging with integrated shelf-ready packaging and seasonal displays. An impressive, customer-oriented solution. Two customer uses are fulfilled with one corrugated cardboard packaging solution: During shipping the jams are protected against rough external influences and are stabilised by an additional corrugated cardboard support mount in the base. In the retail outlet the upper part of the packaging is separated by a perforation and thus placed in an appropriate position on the shelf or in the display.
The corrugated cardboard displays are presented with a seasonal design at the POS – in red for the standard varieties, purple for the limited-edition summer flavours or blue for the upcoming special winter flavours. Thanks to the versatility of the trays, two or three layers can be stacked individually per display, depending on the presentation of the range variety and sales volume. 

Be inspired and read more about the innovative jams from a tube from our enthusiastic customer Marmetube in the Top Story.

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