Printed images are adapting to offer even more channels of communication with potential retail customers. THIMM was commissioned by Fresh Nuts, a producer of mixed nuts and dried fruits, to create a display with an invisible watermark in its printed images. These digital data codes can be brought to life by a smartphone or table equipped with the free LinkReader app for iOS or Android. The device’s camera scans the printed image and then opens up the virtual world created by Meray. Informational and advertising videos for the new muesli can then be watched on the spot in the store. The app-based data code has no optical effect on the printed image.
Fresh Nuts GmbH launched a muesli under its Meray brand. The product launch in primarily ethnic markets was also supported by a series of tasting campaigns. The displays with the intelligent printed images have been in retail stores across Europe since October.
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