Passion meets innovation – the marketing concept for Kuehn Kunz Rosen

30.10.2019 Kuehn Kunz Rosen is one of the most unusual companies in the beer sector, and at times the most creative. The start-up creates and brews speciality beers which are flavoured with oriental fruits or unusual spices, but the company also produces classic bock beers and Pils. THIMM developed a matching retail marketing concept for this attractive product portfolio.
Integrated marketing concept consisting of a display and packaging

The packaging and displays created for Kuehn Kunz Rosen show how these can be perfectly combined in practice. Along with the use of shipping packaging for the online shop and a floor-standing display for retail outlets, a drinks holder for optimum carry comfort was also developed. This is an integrated overall marketing concept for the different beer varieties which has proven its effectiveness for the various channels.

The two sizes of shipping packaging are packed by Kuehn Kunz Rosen and sent directly to the customer. The shipping box also has space for the drinks holders as an additional means of merchandise transportation which in turn ensure it is easy to remove the products during unpacking.
In the retail outlet the drinks holder for six bottles can also be shown off to its best advantage. The positioning in the display itself ensures that up to six drinks holders per layer can be showcased. This gives the customer the opportunity to assemble the bottles themselves and also provides a practical method of transportation.

The display, like the packaging and the drinks holders, are decorated in a natural look with simple black printing that creates a recall value across all the marketing. The freestanding display for Kuehn Kunz Rosen can be placed practically anywhere on a sales floor where it can be used to influence the different target groups. This is how displays and packaging are used to generate their high-impact and attention-grabbing effect.

Read more about the individual products made from corrugated cardboard in our Top Story.

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