The CARTONARA brand won two awards at the awards ceremony of the German Brand Award on 6 June in Berlin. As an online shop for standardised packaging and added-value accessories, CARTONARA was competing in the “Excellent Brands” competition and prevailed as the “winner” of the German Brand Award in the “Trade, Retail & E-Commerce” category. In the extra category of “Digital Brand of the Year” the brand was further commended in German Brand Award with a “Special Mention”. The brands in the Excellent Brands competition category were assessed according to the criteria of brand perception, target-group relevance, homogeneity of the brand result, degree of innovation, sustainability, continuity, future viability, price premium, growth and economic success.
CARTONARA is a business division of the Northeim-based THIMM Group and since March 2018 has been supporting the company’s positioning in the e-commerce market. With the CARTONARA brand THIMM has laid the foundation for digital business models and positioned and established the new brand in the e-commerce space.
Every year with the German Brand Award the German Brand Institute and the German Design Council distinguish those companies, who through their excellent brand management, differentiate themselves from their competitors. The German Brand Award is now also open to international companies and brands and is divided into two contests. In addition to the “Excellent Brands” classification, the “Excellence in Brand Strategy and Creation” honours the strongest campaigns, concepts and strategies in individual disciplines. The jury is compiled of eight high-calibre representatives from business and science. Previous award-winners include prestigious brands such as Lufthansa, MediaMarkt, Husqvarna, Euronics, Villeroy & Boch and others.
You can find out more about the German Brand Award in our press release. Visit www.kartonara.de to find out more about the wide CARTONARA offer of smart removal boxes, standardised packaging and added-value packaging materials.
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