E-food field test: Is packaging ready for online shops?

13.02.2019 When food products are ordered via digital sales channels this is referred to as e-food (electronic food). Legal requirements apply to temperature-controlled packaging and to shipments of e-food. What are the challenges here for online retailers? And what implications does e-food packaging have on consumers? THIMM conducted a field test on the issue of e-food.
E-food field test: Is packaging ready for online shops?

Temperature-controlled e-food orders often pose huge challenges to online retailers. For example, if a deep-frozen pizza, yoghurt and vegetables are ordered at the same time, the e-food packaging must meet three different temperature requirements. Only then can e-food be transported safely. Not only is transportation packaging required but also insulting materials and coolant.

In our e-food field test corrugated cardboard was mainly used as the packaging material. The combined proportion of EPS and plastic packaging for e-food was less than 17%. As corrugated cardboard is made from renewable raw materials and is very easy to recycle, many e-food online shops see this as an ecological added value. Materials such as hemp, bubble wrap with and without aluminium coating, air cushions and lamb’s wool are used for insulation. Hard shell cold packs, gel packs and dry ice are used as coolants. Sometimes insulation materials and coolants for e-food packaging present consumers with the challenge of whether to dispose or reuse.

Find out all the results of the e-food field test on our trade show stand – land availability of e-food shops, supply management, packaging standards for e-food and much more. You will find the Consultants from THIMM at LogiMAT in Stuttgart (Hall 6, Stand D14).

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